ADVANTAGES AND BENEFITS OF USING CUSTOM AUDIENCES AND CUSTOMER LISTS IN FACEBOOK ADVERTISING

Custom Audiences and Customer Lists in Facebook

As a powerful advertising platform, Facebook is one of the largest social media platforms with over 2.7 billion active monthly users. This huge number of users provides an enormous opportunity for businesses to reach their target audiences with Facebook advertising.

However, not all Facebook users are relevant to every business. This is where custom audiences come into play. Custom audiences allow businesses to target specific groups of people who are most likely to be interested in their products or services. In this article, we will discuss the various advantages and benefits of using custom audiences in Facebook advertising.

What is a Custom Audience?

Custom Audiences are groups of people who have engaged with a business in some way, such as by visiting their website, signing up for their newsletter, or making a purchase. These groups of people are identified by Facebook using data provided by the business, such as email addresses, phone numbers, or website traffic.

By creating custom audiences, businesses can target their advertising campaigns to people who are more likely to be interested in their products or services. This makes advertising more effective and efficient, as businesses can avoid wasting money on advertising to people who are unlikely to convert.

There are several ways to create a Custom Audience on Facebook:

Customer File:

You can upload a list of email addresses, phone numbers, or other contact information for people who have interacted with a business.

Website Traffic:

You can target people who have visited your website by installing a Facebook pixel on your site. You can target specific actions people have taken such as Page Views or Video Views, Searched for specific keywords, Add to Cart, Initiated Checkouts, or Purchased a product / service from your website. This is one of the biggest advantages and benefits of Facebook Advertising using Custom Audiences. 

App Activity:

If you have a mobile app, you can create a Custom Audience based on people who have engaged with your app.

Engagement:

You can target people who have engaged with your content on Facebook, such as liking a post or commenting on a video.

By creating a Custom Audience, you can target your Facebook ads to people who are already familiar with or have shown interest in your specific targets i.e. product, brand, market, etc., which can lead to higher conversion rates and lower advertising costs.

Advantages of Using Custom Audiences in Facebook Advertising.

Increased Relevance:

Custom Audiences allow businesses to reach people who have already shown an interest in their category of products or services. This means that advertising campaigns are more likely to be relevant to the audience, which increases the likelihood of engagement and conversion. When advertising to a custom audience, businesses can create more targeted and personalized ads that speak directly to the needs and interests of the audience.

For example, a business selling sports equipment could create a custom audience of people who have previously purchased Sports Equipment or who are interested in Sports. They could then create an advertising campaign that showcases their new range of sports equipment and offer a discount to encourage repeat purchases. This campaign is more likely to be successful because it is relevant to the audience and speaks directly to their interests.

Check out our Custom Audiences for Sports Equipment and Sports Lovers. 

Facebook Custom Audience - Consumers > Behavioral > Interests > Sports

Increased ROI:

Custom audiences can lead to a higher return on investment (ROI) for businesses. By targeting a more specific group of people who are more likely to be interested in the products or services they are selling, businesses can avoid wasting money on advertising to people who are unlikely to convert. This means that advertising campaigns are more cost-effective and can lead to a higher ROI.

For example, a business selling pet products could create a custom audience of people who have previously purchased Pet Products online. They could then create an advertising campaign that showcases their new range of pet products and offers a discount to encourage repeat purchases. This campaign is more likely to be cost-effective because it is targeting a group of people who are already interested in Pet Products and are more likely to make a purchase.

Check out our Custom Audiences for Pet Lovers. 

Facebook Custom Audience - Consumers > Behavioral > Interests > Pets

Increased Conversion Rates:

Custom audiences can lead to higher conversion rates for businesses. By targeting people who have already shown an interest in the types of products or services they are selling, businesses can create advertising campaigns that are more likely to convert. When advertising to a custom audience, businesses can create ads that are tailored to the needs and interests of the audience, which increases the likelihood of conversion.

For example, a business selling beauty products could create a custom audience of people who have previously purchased Beauty products online or identified Beauty products and services as their area of interest, or shown interest in Beauty and related products and service such as magazines, celebrity websites, and so on. They could then create an advertising campaign that showcases their range of products and offers a discount to encourage repeat purchases. This campaign is more likely to be successful and convert because it is targeting people who are already interested in Beauty products and are more likely to make a purchase.

Check out our Custom Audiences for Sports Equipment and Sports Lovers. 

Facebook Custom Audience - Consumers > Behavioral > Interests > Beauty Cosmetics

Increased Brand Awareness:

Custom audiences can help businesses to increase brand awareness. By targeting people who have already engaged with their business in some way, businesses can create advertising campaigns that are more likely to be noticed and remembered. This can help to increase brand awareness and make the business more memorable to the audience.

For example, a business selling Clothing could create a custom audience of people who have previously visited their website and viewed their products but did not make a purchase. They could then create an advertising campaign that showcases their new range of Clothing and offers a discount to encourage first-time purchases. This campaign can help to increase brand awareness among the audience and make the business more memorable, leading to future purchases and increased customer loyalty.

At Social Media Audiences, we offer various such custom audiences:

Custom Audiences for Online Shoppers for Apparel, with specific interests in apparel for Womens, Mens, Children.

Increased Customer Loyalty:

Custom audiences can also help businesses to increase customer loyalty. By targeting people who have already made a purchase or engaged with the business previously, businesses can create advertising campaigns that offer exclusive discounts or promotions to encourage repeat purchases. This can help to increase customer loyalty and encourage customers to return to the business for future purchases.

For example, a business selling Home Décor items could create a custom audience of people who have previously purchased Home Décor items from their website. They could then create an advertising campaign that offers an exclusive discount to encourage repeat purchases. This campaign can help to increase customer loyalty and encourage customers to return to the business for future purchases.

Custom Audiences of Online Shoppers in Home Decorating and Furnishing are especially very beneficial for Facebook Ad campaigns in this Category. Since these product items tend to be in higher price range, targeting Online Buyers who have previously purchased such products, or have shown strong interest in shopping categories such as Home Décor, Furniture and Accents is highly advantageous. 

Check out our Custom Audiences for Home Furnishing Decorating Enthusiast. 

Facebook Custom Audience - Consumers > Behavioral > Interests > Home Furnishings Decorating

Increased Engagement:

Custom audiences can also help businesses to increase engagement with their advertising campaigns. By targeting people who have already engaged with the business - such as liked or commented on their posts or videos, or view products or pages on their website, businesses can create advertising campaigns that are more likely to be noticed and recognized by the audience. This can lead to increased engagement, such as likes, comments, shares, and clicks, which can help to increase brand recognition and awareness and lead to more conversions and sales.

For example, a business selling Food products could create a custom audience of people who have previously engaged with social media posts or website content related to Food, Recipes, Cooking, and the like. They could then create an advertising campaign for their products and services in Food and related categories such as Meals, Groceries, Gift Baskets, and so on, and offer a discount to encourage purchases. Audiences are much more likely to engage with this campaign because it is relevant to their interests and speaks directly to their engagement with the business.

Check out our Custom Audiences for Food Lovers and Cooking Enthusiasts. 

Facebook Custom Audience - Consumers > Behavioral > Interests > Foods and Food Lovers

 

Conclusion:

In Conclusion, Custom Audiences are a powerful tool for businesses to reach their target audiences with Facebook advertising. By targeting people who have already shown interest in products and services in their categories, or engaged with them in some way, businesses can create advertising campaigns that are more relevant, cost-effective, and likely to convert. Custom audiences can lead to increased relevance, ROI, conversion rates, brand awareness, customer loyalty, and engagement. By leveraging the power of Custom Audiences, businesses can maximize the impact of their Facebook advertising campaigns and successfully achieve their marketing objectives.

We, at Social Media Audiences, provide 100's of Targeted Custom Audiences for Facebook Ads, covering hundreds of millions on online users in the United States, and Globally. 

Check out our SOCIAL MEDIA AUDIENCES - FULL COLLECTION, here.