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ReadMe and Executive Summary

IMPORTANT: All data sheets, data rate cards, documents and attachments provided are Strictly Confidential and for Internal Use Only.
Pre-confirmation from AtoZ team is necessary before any of this material can be physically shared externally with any prospects and target companies.
Please log all emails and websites with AtoZ team, where these confidential documents are shared, forwarded, or submitted.

 

Home > AtoZ Special Offers - Data Presentation 

AtoZ Special Offers – Big Data Platform and Dataset
People based Consumer and B2B Marketing powered by Email and Social Media Insights

 

INTRODUCTION: This is an Executive Summary for the proposed AtoZ Special Offers – Big Data Platform and Dataset. In addition, attached presentation provides further details underlying the information included below.

PRODUCT / ASSET: AtoZ Special Offers “Big Data” Dataset comprises of 560M+ Unique Data Records Under Management, 25k+ data qualifiers, with online reach volumes of 7B+ cookies online, 8B+ unique IDs on IOS devices and 7.5B+ unique IDs on Android devices. Along with the large volumes, a big competitive advantage is that it includes both Consumer (488M+) and B2B (74M+) data, with highly targeted data segments, and it also includes Email, Postal, and Mobile data, which already has a vast range of Use Cases in both digital and traditional marketing.

AtoZ “Big Data” dataset is made up of 5 Audiences: (See attached data sheets for data segments in each audience)
i) Consumer Email Audience: 189M unique records, 717M Estimated cookie reach.
ii) Consumer Postal Audience: 267M unique records, 6.395B Estimated cookie reach.
iii) Consumer Phone / Mobile Audience: 32M unique records, 54M Estimated cookie reach.
iv) B2B Email Audience: 46M unique records, 180M Estimated cookie reach.
v) B2B Postal Audience: 28M unique records, 165M Estimated cookie reach.

USE CASES: There could be a vast range of additional Use Cases, including a sample list of use cases given below –

  • Data licenses (varying from custom to partial to full data sets) for
    • Media Buying companies
    • AI platforms and companies
    • Ad Agencies
    • Brands
    • Online (and offline) Advertisers
  • Data licenses for Using the “Big Data” dataset for marketing and promotion via email, online, social media, and programmatic advertising on various devices including Web/PC, IOS, Android
  • Data licenses for Creating a Customer Data Platform (CDP) and Data Marketplace generating revenues from Data Sellers, Data Buyers, Advertisers and Marketers
    (Note: Customer Data Platform CDP itself has a wide range of Use Cases, as given below.)

REFERENCE: CDP.com is a comprehensive resource for CDP Industry and Market Data and CDP Use Cases.
https://cdp.com/articles/basics/customer-data-platform-market-size/
https://cdp.com/articles/basics/cdp-industry-statistics/
https://cdp.com/articles/category/cdp-use-cases/

 

TARGET FOCUS:

  • Brands, and Advertising and Media Companies: Consumer and B2B data (all industries).
  • Existing Users: Target market / industry - Tech, Communications, and Digital Media, Advertising and Marketing.

AtoZ’s focus is to make its dataset available to strategic partner(s) that may or may not be already in this space, and can easily incorporate AtoZ’s “Big Data” dataset and assets into their own business operations.
Note: Prospective companies may be users of other CDP, DSP or programmatic advertising platforms, in which case – they can deploy AtoZ’s “Big Data” dataset on any or all of their platforms being used.

AtoZ Datasets are offered as User Licenses for data collaboration, data analytics and CDP implementation, advertising and marketing, data matching, email marketing, custom and look-alike audience generation. User licenses are available for single / multiple purchases, and annual subscriptions. Resale License is only available in the form of Strategic Brand Partnerships with AtoZ for Full Data Purchase (all audiences).

 

FEATURES AND ADD-ON SERVICES:

  • Individual or Multiple Data Segments offered as a User License (non-resale), across all AtoZ’s Consumer and B2B audiences. Suggested pricing - minimum order value: $5,000+. Pricing is subject to change, based on market prices.
  • Additional services: Email Marketing campaigns to Email-based audiences, Full campaign results available; Email creative services (optional); Custom Data Segments based on Data Matching and Look-alike Audiences; CDP and Data Analytics.
  • Annual User License (non-resale) to Full “Big Data” dataset, separate licenses for Consumer and B2B Audiences.

Note: Add-on services are priced separately, and can also be provided on an annual basis to augment the Annual User License subscription.

 

DATA ACCESS OPTIONS:

  • SaaS Option: This is for Social Media via Facebook, available on a monthly flat-fee basis for a 12-month agreement. We will share the audiences via Facebook Business Manager. 
  • Direct purchase: For individual data segments pricing, and custom / bundled pricing.

 

REFERENCE / DOCS:

IMPORTANT: All data sheets, data rate cards, documents and attachments provided are Strictly Confidential and for Internal Use Only.
Pre-confirmation from AtoZ team is necessary before any of this material can be physically shared externally with any prospects and target companies.
Please log all emails and websites with AtoZ team, where these confidential documents are shared, forwarded, or submitted.

 

 

 

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