Guides to Social Media Audiences and Marketing
This guides section provides educational resources on social media audiences, targeting strategies, and data-driven marketing concepts. The content is designed for marketers, founders, and teams looking to better understand how audience segmentation works across platforms, how data is used responsibly, and how targeting decisions are made in modern digital advertising. Learn more About the SMA Guides Library.
Featured Guides
- Custom Audiences vs Lookalike Audiences (Simple Explanation)
- Custom Audiences vs Lookalike Audiences: Examples, Costs, and Use Cases
Audience targeting is a foundational component of social media marketing. Understanding the difference between custom audiences and lookalike audiences helps advertisers choose the right strategy for retargeting, prospecting, and campaign scaling.
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Why Audience Membership Changes Even When User Behavior Doesn’t
Why Audience Membership Changes Even When User Behavior Doesn’t One of the most confusing aspects of modern audience systems is this:sometimes audi... -
Cold Start vs Warm Audiences: How Social Media Platforms Learn Over Time
Cold Start vs Warm Audiences: How Social Media Platforms Learn Over Time When a social media platform encounters something new—whether it’s a user... -
Explicit vs Implicit Signals: How Platforms Infer Audience Interests
Explicit vs Implicit Signals: How Platforms Infer Audience Interests Social media platforms don’t rely solely on what users explicitly tell them. ... -
How Social Media Platforms Build Audiences: Signals, Data, and Matching Explained
How Social Media Platforms Build Audiences Social media platforms don’t “store audiences” the way most people imagine. There isn’t a giant list la... -
How Social Media Platforms Build and Match Audiences
Introduction Modern social media platforms are often described as advertising tools, but that framing misses a more important reality: they are aud...