Guides to Social Media Audiences and Marketing
This guides section provides educational resources on social media audiences, targeting strategies, and data-driven marketing concepts. The content is designed for marketers, founders, and teams looking to better understand how audience segmentation works across platforms, how data is used responsibly, and how targeting decisions are made in modern digital advertising. Learn more About the SMA Guides Library.
Featured Guides
- Custom Audiences vs Lookalike Audiences (Simple Explanation)
- Custom Audiences vs Lookalike Audiences: Examples, Costs, and Use Cases
Audience targeting is a foundational component of social media marketing. Understanding the difference between custom audiences and lookalike audiences helps advertisers choose the right strategy for retargeting, prospecting, and campaign scaling.
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Custom Audiences vs Lookalike Audiences: What’s the Difference?
Social media platforms offer multiple ways to reach users, but two of the most commonly discussed audience types are custom audiences and lookalike... -
How To Benefit From the Numerous Advantages of Using Custom Audiences and Customer Lists in Facebook Advertising
ADVANTAGES AND BENEFITS OF USING CUSTOM AUDIENCES AND CUSTOMER LISTS IN FACEBOOK ADVERTISING Custom Audiences and Customer Lists in Facebook As a p...